Zales Jewelers Joins LGBT Sodom and Gomorrah Marketing

Growing up in America, the nation was still considered by many to be a Christian nation with Christian values. God lavished His blessings on our nation and we as a people prospered.

In 1964, that all began to change when infamous atheist Madalyn Murray O’Hair and others launched their lawsuits that led to the removal of God, Jesus, the Bible and all vestiges of Christianity from public education and government. In 1964, following her Supreme Court victory to stop praying in schools, Life magazine labeled O’Hair as ‘the most hated woman in America.’

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True atheism doesn’t stop with the denial God, but the question and rebellion against all authority. Listen to the words of O’Hair as she explains what an atheist really is:

“An atheist is a person who questions every kind of authority and this is the thing that is important because if we can, without blinking an eye question the ultimate authority God, who must be obeyed, then we can question the authority of the state. We can question the authority of the university structure. We can question the authority of our employer. We can question anything.”

Using O’Hair’s definition of atheism, it amounts to nothing more than anarchy at all levels, personal, political and religious. It’s not just about religious beliefs, but about every aspect of decency, morals and values. defines anarchy as:

  1. a state of society without government or law.
  2. political and social disorder due to the absence of governmental control:
  3. The death of the king was followed by a year of anarchy.
  4. lack of obedience to an authority; insubordination: the anarchy of his rebellious teenage years.
  5. confusion and disorder: Intellectual and moral anarchy followed his loss of faith.

True atheists are not just lost souls, but they are dangerous people. They should not be trusted. Since they question all authority, they should never be allowed to hold any position of authority as they will only strive to exert their anti-God, anti-government, anti-authority anarchism on the rest of us.

That anarchy has reared its ugly head in the form of liberal Democrats like Barack Obama who worked so hard to undermine everything good about America and American values. Obama has spent eight years pushing the boundaries of decency that remained after the attacks of people like O’Hair. One of those boundaries was the marriage of one man with one woman as God established from the very beginning in Genesis. God created Adam and Eve, NOT Adam and Steve or Nancy and Eve.

It didn’t take long for some large retailers to begin catering to and promoting same-sex marriages. Target, J.C. Penny and Starbucks were among the first. Now, Zales Jewelers has joined the ranks of companies using what I refer to as Sodom and Gomorrah marketing. The nationwide jewelry company has recently launched their ‘Love and Pride’ wedding band collection specially designed for same-sex couples.

In a recent post on, it states:

“Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial. It shows two women in wedding gowns exchanging vows and wedding bands. Zales is promoting same-sex marriage and their new “Love and Pride” Collection…”

“Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. An even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and primetime shows.”

“Zales crossed a line that should have never been crossed.”

Monica Cole, Director of believes that Zales should remain neutral in the cultural war but in God’s eyes there is no such thing as neutral. You are either for Him or against Him. Not taking a stand for God’s values and teachings on marriage is the same as being against Him. is asking everyone to contact Zales directly or through their website and urge them to pull their ‘inappropriate commercial’ immediately. They also suggest that if the commercial is not pulled that people should avoid shopping at Zales, but I say everyone should stop shopping at Zales IMMEDIATELY because of their support for what God refers to as an abomination. Please contact Zales and tell them how repulsive their commercial and support of same-sex marriage is and that they need to pull their commercial NOW. Also, tell them that they have lost all your business and that you are telling everyone you know to stop shopping at Zales until they do the right thing.


Dave Jolly

R.L. David Jolly holds a B.S. in Wildlife Biology and an M.S. in Biology – Population Genetics. He has worked in a number of fields, giving him a broad perspective on life, business, economics and politics. He is a very conservative Christian, husband, father and grandfather who cares deeply for his Savior, family and the future of our troubled nation.

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