Harley Davidson

TRUMP CURSE: Fabled American Company Slumps After Defying The Donald

When the President of the United States is an incredibly powerful and successful businessman, there literally is nowhere to hide for companies choosing to invest their resources outside of our great nation.

What President Trump lacks in political experience, he more than makes up for in business acumen, and he has brought that incredible and extraordinarily unique spin to the Oval Office with him.  Originally coined the “Trump Effect”, the fact that the President is one of modern history’s most consummate and prosperous real estate developers has propelled our American economy forward in ways that we could only dream about under democratic rule.

And it’s not only a boost for those companies choosing to engage with the American workforce either.  Companies who defy the United States’ ingenuity are finding themselves suffering as well.

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Harley-Davidson said Tuesday that international sales of its motorcycles grew while domestic sales decreased in the second quarter, after the company angered President Trump by announcing it would shift some U.S. production overseas in response to his trade agenda.

The Milwaukee-based company reported that motorcycle sales in the U.S. dropped 6.4 percent to 46,490 for the quarter that ended on June 30, while international sales rose 0.7 percent to nearly 31,938. European sales grew 3.6 percent and Latin American sales grew 9.1 percent, while sales in Asia dropped 7.1 percent.

Total revenue dropped slightly to $1.53 billion for the quarter, as overall motorcycle sales dropped 4 percent. Net income dropped 6.3 percent to $242 million.

The Americana-centric brand’s announcement about the exporting of production irked not only the President, but a great many Americans who saw the move as downright treachery.

If Harley Davidson believes that they can simply turn this around, after offending the American people so thoroughly, they ought to have a long conversation with NFL commissioner Roger Goodell and ask him how that’s going for him.

 

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