Elon Musk

Tesla Brings “Off-The-Grid” to The Mainstream in New Home Depot Deal

Love him or hate him, Elon Musk is determined to make an impact on the way Americans, and the world at large, consume our planet’s resources.

Of course most famous for his hit and miss take on the electric car, Musk also has his sights set on such lofty goals as “headless” vehicles for both consumers and the shipping industry.  This move alone has brought with it a great deal of controversy, particularly in the realm of the economy.  How many jobs will be lost when truck drivers are replaced with automated freighters, and how many local police officers will be laid off when there is no way to issue a citation to an algorithm?

Furthermore, Musk has been actively involved in the idea of space travel and exploration, being intimately involved with the SpaceX program that famously frightened Californians last month with a dazzling, yet unexpected display over the state.

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Now, in yet another bid to become the world’s tech leader, Elon Musk’s latest Tesla product line aims to bring renewable solar energy to the homes of America through an innovative roof design that Musk claims will be affordable for just about everyone.  (To understand Musk’s concept of affordable, one need only look at the sticker price of his automobiles).  To do this, Musk is partnering with American success story The Home Depot.

“Tesla Inc. is planning a major expansion of its solar division at Home Depot Inc., embarking on a critical test of the mainstream appeal of its renewable-energy products.

“The tech pioneer, best known for its electric cars, is beginning to roll out Tesla-branded selling spaces at 800 of the retailer’s locations, the company confirmed to Bloomberg News. The areas, which will be outfitted during the first half of this year, are staffed by Tesla employees and can demonstrate its solar panels and Powerwall battery.
“Lowe’s — the second-largest U.S. home-improvement chain, after Home Depot — has also been in discussions with Tesla about selling its solar products, said people familiar with the situation. At some point, Home Depot may also offer Tesla’s much-anticipated solar roof, said one of the people, who asked not to be identified because the deliberations are private. Tesla, Lowe’s and Home Depot declined to comment on those plans.
“Home Depot had a previous relationship with SolarCity Corp., the company Tesla acquired in 2016 and has since retired as a brand — with salespeople in some stores trying to generate customer leads. But the products themselves weren’t on-site. Now, they will be highlighted in high-profile displays, which are 12 feet tall and 7 feet wide. Some locations will be fitted with visual demonstrations that show how the products work.”
There will certainly be some pushback to the move, given the enormous strength and wealth of the electricity and power industries, yet, as a whole, the idea of going solar no longer falls solely in the realm of the hippy-dippy.
In reality, a large number of solar users are doing so not because of some environmental impulse, but rather, they choose to harness the sun’s energy for the purpose of freeing themselves from the power companies and their often uncouth tactics.  By partnering with The Home Depot, Musk could be bringing “off the grid” chic to Joe Everyman.

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