Superhero Diversity Certainly Not Super for Sales Numbers, Says Marvel Comics


Marvel Comics, longtime producer of fantastical comic books featuring a wide array of gifted and/or cursed human beings, is running into a strange, new problem that even their heroes can’t solve.

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The enormous publisher, who have ventured heavily into both the box office and the small screen in recent years to enormous success, have been in a constant state of reinvention for the entirety of their existence.  The sheer volume of storylines, issues, episodes, and characters that exist within their universe is so astoundingly large that they have truly begun to run out of meaningful and appropriate means of reinvention.

One such tactic being employed by Marvel and other fantasy fiction providers has the be “alternate storyline” or “alternate universe” method of producing original content.  In this branching out from the traditional ethos of some of America’s favorite superheroes, Marvel discovered something strange:  Recreating their characters with a different race, ethnicity, or skin color was absolutely harming their sales.

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No, this isn’t to say that Americans are inherently racist or sexist.  What Marvel was experiencing was the effect of tampering with history and nostalgia, and the reaction of their customers to that rewriting of the world in which these characters exist.

“On Monday, Marvel Comics admitted what those who actually read comics have known all along: the emphasis on leftist messaging in comic books is killing the appeal. David Gabriel, the vice president of sales at Marvel, said that comic book retailers were reporting a drop-off in interest in the new, diversity-oriented comics:’What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales…Any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up.’

“It’s not racism driving people away from Marvel, though. It’s a feeling of irritation that classic characters are being redrawn and recast in order to assuage the feelings of social justice warriors. Iron Man is Tony Stark, not Riri Williams. Captain America is Steve Rogers, not Sam Wilson. Thor is Thor, not female Thor. Spider Man is Peter Parker, not Miles Morales.”

This phenomena coincides with what many have recognized as a conservative renaissance in the U.S., and the world at large.  Americans are extremely proud and content with the way our nation was founded and governed for a very long time.  It wasn’t broken, and no one was trying to fix it.  Then came the disastrous liberal ideology invasion of the late 20th century and early 21st century, that saw a massive influx of “social justice warriors” vying for whatever fringe group of Americans were the cause du jour.

Racial quotas, whether they be in schools, employment, or even in our recreational fantasy worlds, is not what Americans are looking for.  The nation much prefers the true order of the United States, with its own beautiful, natural diversity.  If a comic book company can understand this, why can’t the entire left side of American politics, where diversity quotients remain as a tool of the liberals?

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