I remember hearing once in a corporate management trainee seminar of some sort, that Americans are eight times more likely to complain about a restaurant than they are willing to recommend a good one to a friend.
And while this concept would surely make some hippies cringe, the hyper-critical emphasis that we put on those providing us goods and services is merely just a built-in bit of capitalist quality control: Make your product to our collective standards of quality and price, and we’ll hand you some paper that someone told us is worth money. So, where some see an angry, vitriolic mob of Yelpers Google reviewers, I see the world’s most cohesive and comprehensive QC department.
So, naturally, when some of these brands and restaurants decide to get involved in politics, either inadvertently or with some higher malice, there tends to be a fairly strong outcry in America. Starbucks is a perfect example of this, having bowed to the social justice junket years ago, capitulating to the millennial war on Christmas.
For Starbucks, the annual reveal of its “red cup” is meant to signify that the holiday season is approaching. Instead, it’s stirring up some controversy.
The iconic Christmas cup has featured several winter-themed designs since it first appeared in 1997. From minimalist snowflakes and hand-drawn reindeer to a winking snowman and decorative ornaments, each year the design is distinctive and different from the last.
This year’s holiday cup design is simplistic: an ombre from bright red to dark cranberry. While some Twitter users have praised the minimalist design, others think the cups are a “war on Christmas.”
Now, a scant 3 years later, Starbuck’s is facing pressure again, this time after a barista called the police on two men who yet to order their drinks, as they were waiting for a friend. The barista told police that the men were “trespassing”, forcing the officers’ to detain the men. As the arrest occurred, the third man did indeed arrive at the location.
Because these young men were black, and the barista was not, Starbuck’s is being forced to address the issue immediately. In response to the #BoycottStarbucks trend springing up on Twitter and Facebook, the massive coffee chain will close 8,000 stores next month for racial bias training.
Starbucks said on Tuesday it would close more than 8,000 of its stores in the United States on May 29 to conduct racial-bias training for nearly 175,000 employees.
The move comes amid an outcry prompted by the arrests of two African-American men at a Starbucks location in Philadelphia last week.
“I’ve spent the last few days in Philadelphia with my leadership team listening to the community, learning what we did wrong and the steps we need to take to fix it,” Kevin R. Johnson, the company’s chief executive, said in a statement announcing the training.
The employee responsible for the allegedly biased action is no longer in the employment of Starbucks, according to sources within the coffee company.
This is why I drink Thrasher Coffee…No drama.