As President Trump has so succinctly put it, on several occasions, the New York Times is failing, and now it appears as though the paper is flailing as well in a desperate act of cashing in on controversy.
First of all, the Times wasn’t exactly in the cradle of the technological universe, and, like almost all of their contemporaries, they were extremely late to the digital game. The new media sprouted around them as interns and younger editors waited for the exodus of The Blue Hairs. Then, by the time the generational gap got sorted out, it was too late. Now, these former titans are reduced to a subscription-based model as though they were also delivering milk into your home.
So, in an effort to get people interested in them again, the New York Times went with the bold strategy of hiring an “out” racist to their editorial board, hoping that they might test the mettle and the loyalty of their subscribers. (This is not unlike the “Coke II” stunt in the 80’s).
In their hiring of Sarah Jeong, the aforementioned racist, the Times has opened themselves up for some fairly appropriate criticism, including from a number of prominent black republicans.
The black leadership coalition Project 21 is speaking out against Sarah Jeong, the New York Time’s hire for its editorial board, calling her history of anti-white person slurs on social media “racist” and “vulgar” and the decision reveals“inconsistency” and “irresponsibility” in the media outlet’s handling of race issues.
“Ms. Jeong is the recipient of leftist privilege, which means that whatever she says can and will be forgiven no matter how vile or racist her actions may have been,” Project 21 Co-Chair Stacy Washington said.
“In response to the backlash over her addition to the New York Times editorial staff, the paper shared that they had discussions with her about the appropriateness of her tweets,” Washington said. “This is within their purview, but the double-standard is glaring.”
“Roseanne Barr was blacklisted for one tweet,” Washington said. “Even after she showed remorse and apologized profusely, there is no path of redemption for her.”
“In the freest nation on the planet, we are witnessing jackbooted political thuggery,” Washington said.
As the aftermath of the Jeong hiring continues to evolve there are sure to be more stories such as this.
That is, if this publicity stunt does its job and saves the New York Times from financial ruin.