Colin Kaepernick

Nike’s Latest Social Justice Gamble Makes For Stock Market Slip

The ease with which the liberal left is able to divide our nation should be concerning to each and every one of us. 

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They’ve been doing this for many of our entire lives, pushing new and progressive narratives that further distance you from your peers.  One of the more subtle ways in which this occurs is socially, where we are no longer identifying as human beings or Americans, but, rather, as some sub-sect of the population that needs to “band together” against whatever evil forces the democrats are trying to conjure this week.

So, in order to push this divisive narrative even further, (and to make what they hoped would be a big marketing splash), Nike has made Colin Kaepernick the face of their brand.  Unfortunately for the shoe maker, the stock market has responded unkindly to their gamble.

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On Monday, the new face of Nike’s 30th anniversary “Just Do It” campaign was unveiled, and NFL fans will have no problem recognizing him: Colin Kaepernick, who started the protest movement back in 2016, when he declared, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.”

In early trading Tuesday, Nike’s shares dropped by nearly 4 percent, “the biggest intraday slide in five months,” Bloomberg reports. “Nike shares slipped as much as 3.9 percent to $79 as of 9:31 a.m. Tuesday in New York — the biggest intraday slide in five months. They had climbed 31 percent this year through Friday’s close.”

Clearly, Nike Inc. was willing to risk the inevitable backlash, which has already begun among some sports fans — #BoycottNike and videos of fans burning Nike gear are already trending online — to promote Kaepernick’s controversial message.

“The fallout was no surprise but Nike may be betting that the upside of a Kaepernickendorsement is worth angering conservative Americans and supporters of President Donald Trump,” writes Bloomberg.

Worse still, Nike’s normalization of Kaepernick’s controversial nature will likely cause a widening of the chasm between the NFL and the American people as well, and with only a few scant days left for the league to remedy their National Anthem protest problem before the 2018 seasons starts.

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