Colin Kaepernick

Nike Bets Big — On a Loser Quarterback

Image Credit: Screenshot/YouTube/

Nike may well have proven its own courage by making ex-49er Colin Kaepernick its “Just Do It” poster boy. Or its stupidity, depending on how you look at it.

Nike stock tumbled after the company recently released a black and white closeup of Kaepernick emblazoned with the words “Believe in something. Even if means sacrificing everything. Just do it.” Kaepernick is of course well known for starting the trend among pro football players of kneeling in protest during the national anthem.

The stock’s plunge meant that Nike was suddenly worth about $3.75 billion less following their adoption of Kaepernick as their mascot. Positive esteem for the brand among all demographic groups also dropped. According to market research, even blacks and Democrats like the sports apparel brand less, albeit only slightly.

take our poll - story continues below

Will the Democrats try to impeach President Trump now that they control the House?

  • Will the Democrats try to impeach President Trump now that they control the House?  

  • This field is for validation purposes and should be left unchanged.
Completing this poll grants you access to The Constitution updates free of charge. You may opt out at anytime. You also agree to this site's Privacy Policy and Terms of Use.

Trending: The Bill of Rights: Amendments 1-10 to the U.S. Constitution

So I guess Nike’s heroism is truly on display. For taking a stand they’re losing quite a bit—at least in the short run. My guess is that this bad publicity will soon blow over and everyone will be lining up again to buy the newest pair of overpriced Air Jordans.

My primary beef with the ad campaign is that it clearly insinuates that Kaepernick’s long period of unemployment is somehow linked to his political activism, a conclusion that is speculative at best. The truth is that during the 2016 season, Kaepernick’s last and the one in which he made such a spectacle of himself, the 49ers won just two games out of eighteen. Could it be that Kaepernick was fired not for showing flagrant disrespect for his country but because he sucked at his job?

It’s hard to say. The 49ers have never said that they let their quarterback go because of the whole kneeling thing. But they wouldn’t, would they? No, they’d lie about it because admitting that they canned their starting quarterback for that reason would mean that they don’t support the Black Lives Matter (BLM) movement. And that’s raaaaaaaacist!–just like the anthem itself.

It would also mean that they don’t support free speech—which they aren’t required to. As liberals continually remind me, free speech does not mean freedom from consequences. No one is putting Kaepernick in jail. He merely lost his job, possibly for alienating the fans—a quite reasonable justification for firing someone—and possibly for leading his team to a last place finish in the NFC.

Could it have been a combination of the two? A quarterback who was at least making the playoffs likely could have gotten away with all the anthem kneeling—and the cops-as-pigs socks, and the Fidel Castro romanticism, and the Malcolm X hero worship. But not a loser like Kaepernick.

This whole debate about why Kaepernick was fired amounts to a tricky surgical separation between two completely legitimate reasons for termination. Sure, Kaepernick’s big mouth might be to blame. Employers frequently discipline their employees for what they say. Of all the many employers I’ve ever had not one has ever offered me “freedom of speech”—or rather freedom from consequences of my speech—while on the job. I’ve always known that my words could end up getting me fired if they angered co-workers or customers. But on the other hand, Kaepernick could have just been fired because his club felt like winning again.

Given that both reasons for termination are valid, who cares which played a greater role?

For all those who argue that Kaepernick was fired solely for his activism, I would ask you to consider the fact that two other members of the 49ers organization were also fired at the end of the 2016 season: head coach Chip Kelly and general manager Trent Baalke. No surprise there. When NFL teams finish last in their conference they often try to make a clean break by dumping those in leadership positions. Such is life in the competitive world of professional sports.

It isn’t difficult to see why Kaepernick would want the public to believe that he was given a pink slip for taking a stand—or rather, a knee. Otherwise we’d just think that he was fired for piss poor performance.

My secondary beef with the Kaepernick ad campaign is that it fails to address the real issue underlying the anthem-kneeling. We talk a lot about whether he had a right to speak (of course he does) when we should be talking about whether what he said was actually right.

The idea that this country is beset with racist police brutality is a blood libel in the truest sense of the term. It has also led to relaxed policing where it’s needed most (the Ferguson effect) and retributive violence against cops.

In this great big country that we live in, there are bound to be episodes in which police officers use force, sometimes deadly force, in the course of their duties. In some cases that force is justified but in others it isn’t. Kaepernick and the BLM movement seem unwilling or unable to distinguish between the two.

When force is not justified we call that police brutality which is a criminal abuse of government authority. We should absolutely condemn police brutality.

But even in cut-and-dry instances of police brutality, racism cannot simply be assumed as a motive. Doing so represents a logical leap that depends on the very inexact science of attributing motives. We all attribute motives from time to time, though BLM seems to do it recklessly and with extreme prejudice.

The movement has created the impression that black people have something to fear from the police simply for being black, as if cops go out on patrol just itching to shoot a random black person. They ignore the fact that more whites are killed by police every year than blacks. Those incidents are usually featured only as quick stories on the local news because they don’t fit the narrative.

The narrative is “Black man shot by white police officer”—which is automatically assumed to be because the cop doesn’t like black people. There’s no room in this tidy story for complicating detail. Was the suspect resisting arrest? Did he have a gun or what appeared to be a gun? BLM doesn’t care. Yet despite this wolf pack of supposedly racist cops roaming the streets, black Jehovah’s Witnesses selling the Watchtower on the street corner never seem to be gunned down despite being just as black as Michael Brown or Eric Garner. Clearly something else is at play here.

In reality, police officers of all colors occasionally shoot citizens of all colors. Sometimes those killings are justified, sometimes they’re not. Each incident is its own story with its own set of facts.

Sometimes black cops kill blacks, as was the case with Keith Scott in Charlotte. Sometimes Asian cops kill blacks, as was the case with Akai Gurley in Brooklyn. Sometimes white cops shoot whites, as was the case with Daniel Shaver in Mesa, Arizona. And finally, sometimes black cops shoot whites, as was the case with Justine Damond in Minneapolis.

Of these aforementioned examples, the first (Keith Scott) was justified and the second (Akai Gurley) was an unfortunate episode caused by a nervous and inexperienced cop who negligently discharged his firearm in the dark stairwell of a housing project. The last two of these examples, which involved white victims, were completely unjustified yet BLM ignores these and focuses instead on a burly thug (Michael Brown) who tried to kill a cop with his own gun and a drug dealer (Freddie Gray) who was fanatically resisting arrest.

Some evidence indicates that cops are more likely to shoot whites than blacks because they don’t believe that their motives will be second-guessed or that they will have to watch their backs for the rest of their lives. In 2015, after a sheriff’s deputy in Kentucky killed a crazed white man named John Fenwick, the sheriff himself was asked if he was afraid of public backlash—a very dumb question indeed. When has a city ever burned because a white guy got shot? Sheriff Ed Mattingley responded: “We do not want trouble. We are glad that he is white, and we shouldn’t have to be worried about that.”

Glad he was white!

But Colin Kaepernick never took a knee for John Fenwick. Nor does he speak up for Justine Damond or Daniel Shaver. He doesn’t care about them. He cares about blacks who are shot by police, whether justifiably or not, solely because they are black. There’s nothing heroic about that and certainly isn’t a blow against racism.

So why does this failed professional athlete deserve a Nike endorsement? His activism probably didn’t cost him his job and, more importantly, there’s no reason it should not have. People sometimes lose their jobs for what they say especially when they do it so vulgarly and on national television.

Colin Kaepernick peddles a very big lie—that cops routinely kill blacks for sport—which has contributed to a lot of scattered corpses and riots. And on top of that, he’s a lousy quarterback.

Find another poster boy, Nike. This one’s a dud.

Please leave your comments below

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.