The American populace is absolutely furious with the National Football League, and now the organization’s corporate partners are feeling the brunt of it.
When Colin Kaepernick first began disrespecting the American flag and National Anthem last year in the name of his own anti-police beliefs, many Americans were angry. The saving grace, in Kaepernick’s case, was that the washed up quarterback was soon relegated to the bench, and eventually left unemployed by the NFL.
Now, however, there has been a transformation in the world of “taking a knee” during the anthem after President Donald Trump lambasted the overpaid players in a scathing speech, making it clear that he would personally have terminated the contracts of any players participating in the “protest” were he their team’s owner.
That retort by the Commander in Chief sparked a turning point in the once-seldom practice, transforming the kneeling protesters from anti-police punks to anti-Trump twerps, which, thanks to the hipness of the liberal “resistance”, helped to spread the protests to nearly a quarter of the league.
Even Hollywood got involved, with a number of famous faces jumping on the bandwagon to feed their own liberal egos.
Now, however, the backlash begins, as American citizen consumers are demanding that the service providers responsible for broadcasting NFL games compensate them for the unacceptable behavior of these athletes.
“DirecTV is letting at least some customers cancel subscriptions to its Sunday Ticket package of NFL games and obtain refunds if they cite players’ national anthem protests as the reason, customer service representatives said Tuesday.
“Sunday Ticket’s regular policy doesn’t allow refunds once the season is under way. But the representatives said they are making exceptions this season—which began in September—in response to the protests, in which players kneel or link arms during the national anthem.
“Spokesmen for DirecTV-parent AT&T Inc. and the National Football League declined to comment.
“A substantial number of cancellations risks further damage as the league tries to rebound in ratings. Viewership fell last year and continues to do so this year. Network executives and league officials attributed last year’s declines in part to viewing competition from the presidential election, consumer distaste with the pace and quality of games, and the anthem protests.
“DirecTV service representatives contacted by The Wall Street Journal had different understandings of the policy. One said refunds to those concerned about the anthem protests were only offered to subscribers with certain offers or plans. One representative said full refunds were available for those who complained about anthem protests. Another said such people could only get prorated refunds for the remainder of the season. Yet other representatives said the policy hadn’t changed and that no refunds were allowed for any reason.”
The First Amendment isn’t the only way in which Americans can protest against these bratty ballplayers, it seems, as the power of the U.S. consumers’ wallet has now come into play.
The NFL itself has been suffering immensely under the strain of these misguided and constantly evolving protests. Americans turn to sports to escape politics, and the NFL was seen as a safe haven on the Sabbath, where we could sit down and enjoy a lazy afternoon of football, family, and friends, with the hassle of discussing work or politics. The NFL’s inability to maintain that sacred space for their customers is a failure of their mission.