The fight between Facebook and the true, free press of the internet will likely continue for years to come, as the social network continues to bait and switch their customers.
For years, it has been readily apparent that Mark Zuckerberg and Facebook are not interested in providing a fair and balanced platform for Americans to gauge the world around them. Where many believe that Facebook is simply taking what they are given by their users and disseminating that equally, the network is pulling a much different rabbit out of their hat.
Zuckerberg himself was forced to admit over a year ago that he was employing a team of engineers to cull conservative news sites from Facebook’s “Trending Topics” section of the site – something that is now done by algorithm.
Furthermore, Facebook now allows users themselves to render certain sources inaccessible by reporting individual posts as “fake news” – a term that has been widely weaponized by the radical left.
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Now, as Facebook attempted to bring these unsatisfied users back into the fold with their “Instant Articles” scheme, publishers have already heartily abandoned the new designation, tallying yet another point in the “loss” category at the world’s most popular social network.
“Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not post a single Instant Article—the platform’s fast-loading, native format. In the meantime, Facebook has continued to tout Instant Articles as a success among its journalism efforts. Instant Articles enjoyed rapid expansion in 2017, it says. But if many of the largest reputable outlets are falling out, which publications are driving that growth?
“When launching Instant Articles in May 2015, Facebook presented its new initiative as a commitment to helping publishers monetize journalism distributed via its platform.
“Instant Articles, it was claimed, would solve the problem of sluggish mobile websites. While publishers would have to host their articles on Facebook’s servers and post natively to the platform, they would supposedly reap rewards—in terms of scale, engagement, and revenue—from being able to serve mobile content that loaded at lightning speeds via Facebook’s app.”
And it’s not only the conservative content creators that are jumping ship. The New York Times, a liberal rag if there ever was one, has also abandoned the format, along with a number of non-partisan entities as well.
“The 38 outlets that did not post a single Instant Article to Facebook were: Billboard, Brit + Co, CBS News, CBS Sports, Cosmopolitan, Country Living, Curbed, E! News, Eater, Entertainment Weekly, Fox Sports, Good Housekeeping, The Guardian, Harper’s Bazaar, Hollywood Life, The Hollywood Reporter, Marie Claire, moviepilot.com, National Geographic, NBA.com, NBC News, The New York Times, The Onion, People, Polygon, Racked, Recode, Refinery29, Rolling Stone, SB Nation, Seventeen, UPROXX, Us Weekly, Variety, The Verge, Vox, The Washington Post, and The Weather Channel.”
This does not bode well for the future of Facebook’s bias-based system, nor does it reflect well on the American concept of a free press.