For those of us who are not newcomers to the world of alternative media, the free press, and, dare I say conspiracy theories, the following sentiment was something that many of us never thought we’d experience:
I feel a little bad for Alex Jones these days.
I understand completely just how loaded that statement can be, especially in our modern era of social justice warriors, triggering, and emotional oppression of the First Amendment by the lunatic left, but there are some legitimate reasons to feel a little empathy for the guy, even if he represents something that not all of us would ever aspire to be.
For the uninitiated, Alex Jones is the creative impetus behind the Infowars and Prison Planet brands of media. You’ve likely seen his pudgy mug all over the internet over the course of the last two years, after injecting himself into the 2016 election with a fervor Jones reserves for his clowning cavalcades every four years. Like clockwork.
Or, you may recognize Jones from one of the most ridiculous, and admittedly hilarious, viral videos of 2017, in which the host’s comments about a plastic byproduct called BPA were taken way, way out of context in order to create this catchy little ditty about gay frogs.
Unfortunately, we’ll all be humming this tune well into the weekend, which can be a little disorienting for our friends and family but makes for an excellent way to exit a conversation that you didn’t want to have anyway. (The mere mention of Jones or BPA usually does the trick alone).
Now, to understand how we got to this particular point in Jones’ rant, we have to do a little digging.
Jones is of the belief that the government is manipulating water, (both of the tap and bottled variety), in order to subdue the populace and cull the ever-increasing population.
In the case of fluoride, which may be Jones’ number one enemy by word volume alone, the conspiracy theorist purports that the chemical is being added to the U.S. water system in order to possibly calcify the pineal gland, rendering consciousness at 3-dimensional…as opposed to 4-dimensional. Or perhaps it was to keep the populace subdued, a la the purported, “lithium-like” effects of the dental supplement.
When it comes to bottled water, Alex weaves a similarly bizarre tale that, believe it or not, has a tiny bit more truth to it.
A byproduct of certain plastics, BPA, or bisphenol A, tends to seep into packaged water thanks to the lax regulations on the chemical as an after thought of the miracle of plastic. Academic studies don’t often show BPA to be harmful, but that’s not the kind of sensational currency that has Jones’ wallet bursting at the seams.
Jones, instead, has touted a number of studies of lesser repute, that purport to show that BPA has an effect on the sexual reproductive hormones of, you guessed it, frogs, essentially crushing the amphibian’s libido altogether.
Jones then extrapolates that humans are ingesting this chemical in bottled water, creating an epidemic of homosexuality that, by default, will slow down the reproduction of the human race.
From this fringe study, we have been able to cultivate a 70-second techno remix of Jones vociferously shouting, in key, that the government is turning the “frickin’ frogs gay”…something that we will soon be explaining to everyone we come in contact with over the next 72 hours. (Damn you, catchy YouTube song creator).
These are the sorts of leaps of faith that Jones takes on a daily basis; from outlier to outrage, every hour, on the hour.
And when Jones finds himself backed into a corner with a less-than-ideal amount of ammunition to spray and pray his way out of, he tends to revert to loose word association and gibberish.
Oh, and volume. Lots and lots of absurd changes in volume:
But, for all of the nonsensical drivel that can be piled together from even just a few hours of Jones’ appearances and broadcasts comes a salient strategy: The squeaky wheel gets the grease.
Alex Jones is a master media manipulator of the highest order. Having adopted the internet at a vastly earlier stage than most, Jones has carved out an enormous niche of the world wide web, with the Trump Era only elevating his status to full-on celebrity over the course of the last two years.
Personally, my first introduction to Alex Jones came just a few years after the attacks of September 11th, 2001, when Jones shattered the decorum of the nation by declaring loudly, and with what appeared to be genuine belief, that the entire atrocity was an “inside job”.
This was unheard of before Jones, and the claim was so shocking that it demanded attention. Not only did the fringe conspiracy theorists, who are clinging to hope of a Hollywood-style Illuminati being exposed in their lifetimes, come to Jones’ side, but Americans who were taken aback by the unfathomably bold and, at the time, tasteless claim had no choice but to investigate further.
Jones instantly became the internet equivalent of a horrific car wreck on the other side of the median. You’re going to slow down. You’re going to look. You’re going to make a comment.
This was no accident by Jones, either, who saw his audience explode as he pushed his “powers that be” narrative on the world at large.
Soon, the host was expanding his empire, nearly retiring PrisonPlanet.com in lieu of InfoWars – a much more appropriate name for the snake oil Jones was attempting to sell.
And then Jones began actually selling snake oil – but that’s a story for another day altogether.
Now, thanks to the mainstream finally acknowledging that Alex Jones exists, and struggling with their newfound nickname in “fake news”, the legacy media is out to obliterate Jones and all that he stands for. This, quite remarkably, includes a near-complete decimation of free speech, something that, whether you agree with him or not, Alex Jones possesses.
Suddenly, the examination of tragedy has become taboo for platforms such as YouTube, who have now given Alex Jones “two strikes”, thanks to his work on unraveling the stranger facets of the recent Parkland, Florida school shooting and the dubious case surrounding well-rehearsed and overly prepared survivor, David Hogg.
It seems that YouTube is ready to censor free speech on the internet any time that it conflicts with whatever narrative they’re attempting to push.
Also, does anyone else find it peculiar that these free speech infringements from YouTube and Facebook come only after they begin working hand in hand with legacy broadcast media through their YouTube TV and Facebook Watch programs, respectively? Just me?
Jones is likely one of the biggest independent publishers on the web, in terms of traffic and reach. It would be completely believable that media monoliths such as Disney, Fox, and WB would want to drive him off the social media platforms that they are attempting to co-op like St. Peter and the snakes of Ireland. Or, more accurately, Europeans and the Native Americans.
Now, after YouTube was forced to temporarily soften the blow to Jones after consistent and cacophonous protests by the free folk of the internet, a new threat has emerged for Jones: The #MeToo movement.
“Two former employees of Alex Jones, who runs the infamous InfoWars web series dedicated to far-right conspiracy theories, have alleged a culture of sexual harassment, racism, and other discrimination.
“In a complaint filed earlier this month to the Equal Employment Opportunity Commission (EEOC), a federal agency that monitors civil rights violations at workplaces, ex-InfoWars production assistant Ashley Beckford, who started working for InfoWars in 2016 and was fired in 2017, claims that she was groped by Jones. Beckford also alleges that she received unfair pay, benefits, and travel accommodations. Co-workers also allegedly made comments about her skin color and hairstyle and created a ‘hostile, sexually offensive work environment.’
“Beckford, a black woman, said that while touching her butt, Jones said to others in the office: ‘Who wouldn’t want a black wife?’”
Now comes the fun part, however, as Jones’ longstanding incredulity comes into play.
During recent divorce hearings, Jones was forced to admit in a court of law that his public persona was indeed a “character”, separate from his true identity. Will this “persona” also be called upon to save Jones from the latest funeral pyre?
Even more interesting will be the reaction from the public. Jones simply doesn’t have the credibility of a major network anchor, and we don’t necessarily mean that in a negative way. If Anderson Cooper had been accused of such, he would immediately be removed from the air, and his visage scrubbed from the CNN mythos within the day.
But Jones is a self made man, who is his own product. People will choose to do business with him, or they won’t, and nearly the entirety of his show’s “sponsors” are shell companies owned by Jones himself. He may not lose a dime from this.
What others may have called clownish buffoonery before has now been revealed as the antidote to the #MeToo movement. Jones has the out. He can play dumb, turn the knobs to 11, shout and spout about gay frogs until his eyes fall out with impunity.
How could ordinary tales of sexual misconduct possibly overpower his own extraordinary aura?
Spoiler alert: They can’t.