Megyn Kelly took a rather large gamble on Sunday night, and lost big on her new network, NBC.
Kelly, who has been the victim of abysmal ratings ever since ditching her conservative crown at Fox News for the pathetic peacock of NBC, had set up a shrewd con this week with an interview airing on Sunday night.
Alex Jones, conspiracy theory radio host, was set to be Kelly’s guest for a “profile” piece on Sunday night, at least according to audio that Alex Jones himself leaked to the press. Instead, Jones wound up in one of Kelly’s signature “gotcha” routines, in which the selfish “journalist” made sure that it was herself being profiled throughout the piece as she rattled Jones’ cage with accusations and insults. In the week leading up to last night’s airing of the interview, the animated and often angry Alex Jones spend inordinate amounts of time defending himself against what he believed would be a hit piece once it aired.
Make no mistake, Kelly’s ruse was completely calculated. Understanding that Jones would take to the airwaves to bash the entire interview for a week before it aired, Megyn tore into Jones to further provoke his wrath in the run-up. NBC and Megyn Kelly were counting on the impending interview’s controversy to propel her ratings into the realm of at least mediocrity. Instead, the entire scheme blew up in their faces.
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“NBC’s Sunday Night with Megyn Kelly failed to see a major bump in the ratings Sunday despite the anchor’s much-hyped interview with InfoWars founder and radio host Alex Jones, falling again to a rerun of CBS’ long-running magazine show 60 Minutes.
“The third episode of Sunday Night with Megyn Kelly drew a 0.7 rating in the key news demo (25-54) and an average of 3.53 million viewers, according to the Hollywood Reporter.
“Those numbers were practically even with last week’s episode, in which Kelly interviewed Fox sideline reporter Erin Andrews, and down sharply from her June 4 debut episode, which featured an interview with Russian president Vladimir Puttin and drew 6.1 million viewers.
“Meanwhile, Sunday’s episode of 60 Minutes drew an average of 5.31 million viewers and a 0.7 rating in the news demo, marking the third straight week the veteran news program has bested Kelly’s show in total viewers. Kelly also lost the time slot to a rerun of America’s Funniest Home Videos (0.7 rating, 3.7 million viewers) on ABC, while Fox led all networks with its coverage of the U.S. Open Golf Championship, which drew an average of 6.09 million viewers and a 1.4 in the 18-49 demo.”
It seems that the magic combination of Megyn Kelly and Fox News was really being carried by the network and not the now-NBC host.
Jones, for what it is worth, has been in the spotlight for months, with failed democratic candidate Hillary Clinton lambasting the host and his listeners as one of the many reasons that her bid for the White House was such an embarrassing and miserable disappointment for the democrats.