cannabis

Mary Jane Going Mainstream With Help from Soda Maker?

Folks, I know that I’ve said this you a thousand times before, but you don’t have to like smoking marijuana to like the idea of legalized marijuana.

We are talking a plant whose economic power will never be fully realized until the United States as a whole decriminalizes it.  Think about it:  Canada, an enormous nation to our north has legalized the drug, and they can only grow it for a few months out of the year…at least outdoors.  If the United States were to embrace the global pot economy, our agricultural prowess could overwhelm the world markets and make us not only the number one oil producer in the nation, but also the world’s most prolific pot peddlers.

This would provide an incredible amount of leverage on the world’s stage as well, as the legalization of marijuana has been increasing globally to the point of nearly no return.

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In other words, we need to move on, like, now.

Right on cue, one of America’s most prominent and family-friendly companies is dipping their toes into the weed-waters, lending a bit of economic gravity to our situation.

Aurora Cannabis Inc. led pot stocks higher after Coca-Cola Co. said it’s eyeing the cannabis drinks market, becoming the latest beverage company to tap into surging demand for marijuana products as traditional sales slow.

Coca-Cola says it’s monitoring the nascent industry and is interested in drinks infused with CBD — the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high. The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis to develop the beverages, according to a report from BNN Bloomberg Television.

“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers said in an emailed statement to Bloomberg News. “The space is evolving quickly. No decisions have been made at this time.” Landers declined to comment on Aurora.

There is no longer denying the coming “green” gold rush.  It is simply a matter of making sure that America is ready to cash in on it.

Let the world’s most talented farmers grow one of the world’s most prolific plants, and you’ll find out what true prosperity looks like.

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