The countdown to kickoff has officially begun in America.
Those who are still enamored with the NFL are getting ready to fire up the grill, dust off the game-day party favors, and make reservations for their NFL fantasy draft parties.
The rest of the nation, however, is looking forward to just about anything else. That’s because the National Football League has been purposefully vague regarding their upcoming season’s plans to deal with the offensive and divisive anthem protests that tainted the league last year and, to a lesser extent, the year before as well.
These actions caused a significant drop in revenue for the now embattled sporting endeavor, who no doubt had a hand in the recent legalization of sports gambling here in the United States.
Now, without any clear answer as to how the league will work around the issue of these protests, one restaurant is hitting them where it hurts: In the bank.
Curtis West decided to cancel his Florida restaurant’s NFL DirecTV package due to players kneeling during the national anthem.
West co-owns Beef O’Brady’s in Brooksville with his wife Janet and said he’s tired of the “disrespect” being shown to the flag by the league’s players, FOX 13 News reported Monday.
And what’s going to happen with all that money saved?
The restaurant will save over $5,000 by discontinuing the package and is using the savings to provide veterans with a 40 percent discount on Sundays during game time.
West made up posters to announce the news. The poster read:
Beef O’Brady’s will not be financially supporting the NFL this year due to their lack of compassion and gratitude for our American service members. Our National Anthem is one of the methods we as American citizens have always used to show our appreciation to all military service members, past or present, alive or dead. This tradition deserves respect and unfortunately, the NFL does not feel that same way. So, for this season, we will not be purchasing the NFL ticket. Perhaps, it will make a difference if it hits their wallets.
Classy move, Curtis.