The Boycotts, divestment, and sanctions movement (BDS) is political warfare used against Israel, intended to isolate it economically, culturally, and politically.
The BDS movement bases its attacks on fabricated tales of human rights violations, double standards, comparisons to apartheid South Africa, and false accusations of “war crimes.”
Understand, this movement has just one purpose, to delegitimize Israel and to deny the Jewish people their right to self-determination. Both the U.S. State Department and Pope Francis have declared that denying that the Jews have the right to have their own state, is a form of anti-Semitism.
Lev HaOlam was created to fight against the BDS movement –not by asking for donations, but by increasing the sales of small businesses in Judea and Samaria. In Israel as in the United States, small businesses are a key driver of economic growth.
Lev HaOlam, purchases goods from businesses in Judea and Samaria (in what some refer to as the West Bank) and then markets them abroad. Nati Rom, Lev Haolam’s Founder has the following philosophy: ‘If they boycott, we will just buy more. If they spread hate, we will spread the love’.
Many who have taken up the fight against the BDS movement have done so by fighting the BDS movement and their supporters directly.
These noble activists might lobby their respective political representatives, speak to and write to the legislators of their country or region, rally at college campuses and participate in debates with BDS sympathizers and supporters. These actions are important because they attack the very legitimacy, rationale, and support for the BDS movement.
It is especially important for Israel to have real-live people who spread a message of support for Israel and Israel’s pioneers to those people who have been misinformed. The younger generation who spend so much of their time on social media platforms and attend colleges with “safe spaces” by which to protect them from debating individuals with differing opinions make these individuals ripe for the influence and indoctrination of one-sided and sometimes utterly false anti-Israel propaganda.
The problem with only fighting the BDS movement in this way is twofold.
First of all, there are people who cannot be reached due to their extreme indoctrination by leftist propaganda. These unfortunate victims of the far-left will reject any pro-Israel information out of hand.
The second problem is that while we fight for the minds of the people who do not know better than to think that Israel is the “oppressor,” the families and small businesses in Judea and Samaria suffer as a result of the boycott and global anti-Israel sentiments.
Thankfully, with the help of pro-Israel organizations and activists, we are now able to fight back against the boycott on every front…