Google has long been known as a liberally-slanted, money-hungry leviathan of the internet world, doing everything within their power to expand their empire.
Worse yet is the fact that Google is on the cutting edge of information technology, rendering any previous legal statutes completely obsolete in attempting to reign in the megalithic corporation. Lawyers and tech experts are being forced to educate themselves on the practices employed by Google before moving forward with any sort of criticism. Even then, Google’s stranglehold on the internet prevents any precedents to be discovered and utilized in these egregious cases of search manipulation.
The European Union, however, has had enough. Given Google’s fairly obvious monopoly and unwieldy power, the EU has decided to levy a gargantuan fine against the tech giant citing serious antitrust concerns.
“The European Union’s antitrust regulator on Tuesday fined Alphabet Inc.’s Google a record €2.42 billion ($2.71 billion) for favoring its own comparison-shopping service in search results and ordered the search giant to apply the same methods to rivals as its own when displaying their services.
“The decision, if it is upheld, would force Google to reshape the way it presents search results for products in Europe, the latest move by Brussels to rein in the tech world. The decision could also have further-reaching implications for other Google products and services—as well as those from competitors.
“If the ruling sets a precedent that holds, these firms might all have to rethink how they make products that—like Google’s search engine—have become more than just tools, but dominant gateways to the wider internet.
“’Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors,’ said EU antitrust chief Margrethe Vestager. ‘What Google has done is illegal under EU antitrust rules.’”
Google, and liberal cohort Facebook, have both grown tremendously in this new era of American ingenuity, to the point where many no longer believe that they are unnecessary, fringe entities.
Rather, the power that lies within both Google and Facebook to direct societal change, limit the spread of information, and literally censor trending news stories is far more influence than any non-regulated company should have. This has led to previous monopolistic concerns in Europe and the U.S., where both companies have taken a harsh and deeply critical stance against conservative values. Simply put, Google has become too big to fail, but is in no way in need of any sort of financial assistance. Instead, they are on the verge of consolidating wholly the way in which we receive information – a much scarier concept than one enormous, uncaring bank becoming another enormous, uncaring bank.