NFL

Even The Super Bowl and Patriots Haters Couldn’t Save NFL’s Ratings

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Last night’s big game certainly was a spectacle to behold, as the Philadelphia Eagles and the New England Patriots showed Americans what an NFL shootout really looks like.  The only problem is, no one was watching.

The NFL has been completely eviscerated this year after petulant and bratty behavior by a number of B-rated athletes deciding to kneel during the National Anthem.  While these self-proclaimed “social justice warriors” claim that their motives were to bring attention to the scourge of perceived racial inequality in America, it was quite obvious that a number of these actions were undertaken specifically for the purpose of publicity on the recently liberalized ESPN.  These transparent stunts, committed at the expense of patriotic Americans everywhere, were enough to send the NFL ratings and ticket sales into the toilet for the entire season.

The Super Bowl was no different, with the culmination of the 2017 season setting a record for the lowest ratings in nearly a decade. 

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“However, for the NFL and broadcasters pummeled with double-digit ratings drops this season, the number that really matters right now is the 47.4/70 in metered market ratings that yesterday’s Super Bowl delivered. Dipping by a slight 3% from the earliest numbers of last year’s Patriots’ 34-28 comeback victory over the Atlanta Falcons, Sunday’s game is looking to be the eighth highest-rated Super Bowl ever. With more streaming options than ever this year, last night’s game is up 9% in metered market results compared with when the Patriots and Eagles last clashed in the NFL title game, at Super Bowl XXXIX in 2005.

“However, Sunday’s Super Bowl also saw a decline of 5% in metered market results from the last time NBC had the big game on February 1, 2015, when the Patriots faced off against then-champs the Seattle Seahawks. Overall, last night’s game peaked in the high-stakes fourth quarter with a 52.2/74.

“All in all, Super Bowl LII is currently the lowest rated since Super Bowl XLIV in 2010, when the New Orleans Saints thrashed the Indianapolis Colts on CBS. That first Super Bowl appearance and win for the Saints garnered a 46.4 in metered market ratings.”

The NFL had truly tried everything in their power to bring fans back into the fold for last night’s spectacle, including some controversial referee work during the last few weeks of the regular season, and a leniency for brutality by officials that has resulted in a number of major injuries throughout the season.  One such hit occurred last night, when Brandon Cooks of the Patriots was absolutely blindsided, helmet to helmet, but a defensive player of the Eagles.  No foul was called, leading some to speculate that the NFL’s policy on brutality has been secretly shifted in an attempt to draw the sadist crowd back to the crumbling league.

 

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