There is absolutely no doubt that we are experiencing something unprecedented in American history in 2018, as the media spin machine is twirling recklessly out of control.
The merger of news and entertainment that took place thanks to CNN and other 24 hour networks in the last few decades has forever changed the way that we consume our informational media. Our “news” isn’t simply the stating of facts for the good of the people. Rather, these networks are beholden to the corporate world of advertising agents and marketing missives. Every word that Anderson Cooper pushed over his bottom jaw is a well-calculated, metered dose of reality meant to string you along until the next commercial break.
It’s the endless scroll of social media, but in the form of speech.
It’s the endless influx of a commuter train of information that we’ve become addicted to thanks to these entertainment companies parading as journalists. We simply can’t survive without the noise anymore, and they know it.
That is why the perversion of the media is such a terrifying reality in 2018. The hyperbolic left versus right dichotomy has turned putrid, rancid, and toxic. Now, and unlikely, eccentric hero is floating his own idea of how to remedy this before it becomes too late.
Elon Musk, a frequent media darling, is going on the attack against the media.
Musk, the CEO of Tesla () and SpaceX, accused the media of being dishonest and floated the possibility of building a service to rate the credibility of specific journalists and news outlets, in a series of tweets on Wednesday.“Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication,” Musk tweeted.
He said the service could be called Pravda, which is Russian for “truth” and also happens to be the name of the newspaper central to the Soviet Union’s Communist Party.
A California business called Pravda Corp was incorporated late last year, with Jared Birchall listed in a filing as its president. Birchall’s name has also been listed in filings for other Musk projects, including The Boring Company.
In response to a tweet noting the Pravda Corp filing, Musk simply offered a hugging face emoji.
Of course, those of us who have been paying attention to the ongoing information war in the Untied States will recognize the phrase “Pravda” from work being done by the folks over at Project Veritas.
What’s most worrisome, however, is that there is a need to judge credibility with a herd mentality in an organized application. Why can’t we simply ignore the news outlets that are untrustworthy without Elon Musk being allowed to gather data from our browsing habits to do so? Could this simply be another way for Musk to cash in on the American people and their use of the internet?