Dirty Jobs’ Mike Rowe Mocks Store for Selling “Pre-Dirtied” Jeans

The famous and beloved former host of the Discovery Channel’s Dirty Jobs, Mike Rowe, recently spoke out in mockery against the latest trend in fashion… “pre-dirtied clothes.”

Some years ago pre-ripped jeans somehow became popular, and it seems that seeing that these expensive retailers decided to take the next step. Now Rowe is using his unique and brilliant voice to mock the move and to mock the people who would willingly spend money on “pre-dirtied” clothes… but he’s also speaking out in defense of the people’s who clothes get dirty the old-fashioned way.

Here’s what Rowe said on his Facebook page:

This morning, for your consideration, I offer further proof that our country’s war on work continues to rage in all corners of polite society. Behold the latest assault from Nordstrom’s. The “Barracuda Straight Leg Jeans.” http://bit.ly/2oYpyBn

Finally – a pair of jeans that look like they have been worn by someone with a dirty job…made for people who don’t. And you can have your very own pair for just $425.00.

Here’s the official description, from their website.

“These heavily distressed medium-blue denim jeans embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”

On the positive side, Nordstrom’s isn’t purging their shelves of work-related imagery, like the owners of Monopoly did when they replaced the wheelbarrow with a rubber ducky. They seem to value icons work. What they don’t value – obviously – is authenticity.

I understand the appeal of buying broken-in jeans. I mean really, who has time these days to wait for a pair of jeans to naturally fade? I also understand the different cuts. Might as well get something that fits and feels comfortable. But they lost me years ago with their various stages of “distress.” The stone wash and the acid wash the rinsed wash and the bleached wash… And they really lost me when they started tearing holes in them on purpose.

I saw a pair of jeans at Macy’s the other day that looked like they’d been bathed in boric acid, hung up and shot multiple times with a twelve-gauge, and then pounded on a rock down by the river. They too, were on sale, for $249.00.

But forget the jeans themselves for a moment, and their price, and look again at the actual description. “Rugged Americana” is now synonymous with a “caked-on, muddy coating.” Not real mud. Fake mud. Something to foster the illusion of work. The illusion of effort. Or perhaps, for those who actually buy them, the illusion of sanity.

The Barracuda Straight Leg Jeans aren’t pants. They’re not even fashion. They’re a costume for wealthy people who see work as ironic – not iconic. To them, might I suggest the revolutionary new “Borax Wash,” which I discovered some years ago while rescuing birds who had the misfortune of falling into Searle’s Lake in the lovely and picturesque town of Trona.

If Nordstrom’s wants to carry them, the description would read something like this:

“Finally – a pair of jeans for the hard-working gent who doesn’t want to actually wear them. The Borax Wash is so rugged and so manly, they don’t even need a human to hold them up! So sit back and relax, secure in the knowledge that your work pants can’t be folded or stored like other jeans. Show the world you mean business by owning the only jeans that can’t be worn! The jeans, that can stand on their own!”

$600 – only at Nordstrom.

Mike

Here are the jeans Rowe was talking about…

Onan Coca

Onan is the Editor-in-Chief at Romulus Marketing. He’s also the managing editor at Eaglerising.com, Constitution.com and the managing partner at iPatriot.com. Onan is a graduate of Liberty University (2003) and earned his M.Ed. at Western Governors University in 2012. Onan lives in Atlanta with his wife and their three wonderful children. You can find his writing all over the web.

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