With airlines seemingly making headlines in droves during recent weeks, perhaps Delta should have rethought the optics on their latest announcement.
The Atlanta-based airline company, while thankfully staying far away from the fracas that United and others have been a part of in recent weeks, recently announced new measures to be implemented in the name of speedy service. The only problem: Delta feels like the 4th Amendment shouldn’t apply to their business model.
While everyone would love for the process of checking baggage to become simpler and more efficient, would you sacrifice a your right to privacy to achieve such a nominal privilege?
“Testing this summer at Minneapolis-St. Paul International Airport, a self-service bag drop machine will use facial recognition technology to match passengers with their passport photos.
“Passengers will scan their passports, and then facial recognition will scan their faces to verify their identity. They can then drop their bags and proceed to security.
“Although privacy advocates debate the implications of facial recognition at airports, Delta says they will not store information or facial images gathered by the machine.
“It is the first time in the U.S. that an airline will use facial recognition for something other than security purposes.
“Facial recognition premiered at Dulles Airport security in March 2015. Border patrol at New York’s John F. Kennedy International Airport installed a facial recognition system in January 2016.”
Privacy advocates are already up in arms about the invasive software, which is just the latest in a long line of piece of airport technology that could be construed as Orwellian.
Given the modern proclivity for cyber crime and hacking attacks, privately-owned businesses in possession of this sort of personal data could easily become compromised, leading to extremely dire consequences for Delta customers.