Taco Bell went down a conspiracy theory rabbit hole because they were looking to promote a deal. Charlie Daniels didn’t appreciate it one bit.
The country music star most famous for his classic tune “The Devil Went Down to Georgia” has not had kind things to say about Taco Bell’s latest promotional endeavor, which plays on one of the oldest and most prolific conspiracy theories of all time.
Everyone has heard of the illuminati, yet there is no one definition that the world can agree on. In general, there seems to be a consensus that the illuminati is a small number of incredibly wealthy people who secretly run the world, likely by manipulating the industries from which their wealth was derived in order to prop up puppet politicos. Beyond this basic gist, the theory tends to spiral out of control with internet sleuths constantly reinventing what they believe the final “end game” is for these always nefarious characters.
Some believe that the illuminati are here to protect a divine bloodline, such as the idea popularized by Dan Brown’s works of fiction. Others believe that this clandestine group is a misnomered version of the Freemasons, or ancestors of the Knights Templar. Others insist that the illuminati possess secret knowledge from extraterrestrial visitors, or commit ritual human sacrifices for the purpose of harvesting adrenachrome from the brains of children.
No, really. Some people think that.
No matter what end game the illuminati has in mind, the pop culture idea of the group is what has Charlie Daniels’ in a bind.
Taco Bell, purveyors of some of the nation’s most powerful laxatives, (and, additionally, Mountain Dew Baja Blast), have recently brought the illuminati a bit of recognition through their slick commercials depicting the “Belluminati” – a group of predictably diverse millennials who like to chow down at unconventional hours. They’ve even cleverly incorporated the Taco Bell bell into the “all seeing eye” that many associate with the illuminati.
Here. See for yourself:
Now, even though this incredibly famous trope has now become fodder for fast food chains, some aren’t taking the spoof lightly, including Charlie Daniels.
“The country artist, perhaps best known for the 1979 hit ‘The Devil Went Down to Georgia,’ took to Twitter on Monday night to admonish Taco Bell for joking about the Illuminati, presumably after he became aware of the Tex-Mex chain’s new commercials for its $1 menu.
“Taco Bell’s ad campaign — which centers around a fictitious ‘Belluminati’ filled with cloaked, ominous figures — first debuted in mid-December, shortly after the restaurant announced plans to add 20 new $1 items to its existing value menu through 2018. The commercials also depict the “Belluminati” as a secret society that controls the $1 menu from their hidden headquarters, clearly mocking the idea of a secret society of power-players and influencers controlling modern society.”
Here’s the tweet by Daniels:
Hey Taco Bell
The Illuminati is not a frivolous subject
— Charlie Daniels (@CharlieDaniels) January 9, 2018
As Americans continue to speculate around the bizarre rants of Dave Chappelle’s latest Netflix specials, (and how they could point to something sinister going on behind the scenes in Hollywood), maybe we should similarly be asking Daniels if he knows something that we don’t know?