There have been countless volumes dedicated to the unscrupulous behavior of cell phone companies, especially as it pertains to personal privacy, but things are getting downright terrifying in 2018.
To help us understand just how thick the weaving fabric of our personal data truly is, we must remember one thing: The internet is just money. Every site you visit that is monetized for advertising is causing casholah to change hands. Now, if you aren’t buying anything from a website directly, then this cash must be generated in some other way. Otherwise, the entire house of cards would come crashing down weeks after it was built.
Well, the value in these cashless-to-you transactions is your personal information. More specifically, the data pertaining to your consumption habits.
Internet giants such as Facebook and Google are the most prolific when it comes to gathering this data. In the case of Google, it’s simple: You search for something, Google adds that to your “interests” in their profiling of you as a consumer. For Facebook, things get a little more unnerving. Not only does the social network track the simple searches and “liked” pages that you engage with, but there are patents out there that suggest the app could be using your phone’s camera to watch your eyes. This data is then used to biologically affirm suspicions that Facebook already has regarding your interests.
This sort of data is enormously useful to internet advertisers who are forever attempting to streamline their targeting systems. Their collusion with social media and the cell phone companies has provided a horrifying invasion of privacy before, (and utilizing), our very eyes.
Now, as the world comes to understand that our phones are always listening to our conversations, a new software company has emerged to cash in on that concept by bringing another medium into the mix: Television.
“Hundreds of apps and games are monitoring smartphone users through their microphones.
“These apps, some of which are targeted at children, use software from a startup called Alphonso, which quietly collects data about people’s TV viewing habits and sells it on to advertisers.
“Around 1,000 games and social apps reportedly use the software, with more than 250 of them available to download from Google Play and a smaller number also available from Apple’s App Store.
“Alphonso’s software uses a phone’s microphone to listen in to the environment around a user, to work out what they’re watching on TV.”
That means that, as “cable” television simply emigrates their outdated business model to a streaming delivery system, your home modem’s IP address could be singled out for separate advertising from that of your neighbor. Your recent binge of Sons of Anarchy could cause you to see a commercial for Harley Davidson, whereas your neighbor’s affinity for Game Of Thrones would parlay into an advertisement for HBO’s streaming service.
Without a challenge to this 4th Amendment shattering monetization of our personalities, our entire civilization could soon be for sale against our will, creating a tertiary level of oppression beyond just that of an overreaching government and a central bank.
Simply put, wealthy companies such as Apple, Facebook, and Google are in a bidding war for your personality, and you aren’t going to be receiving a dime in the deal.