For every ticket sold for the upcoming Storm v. Chicago Sky WNBA game, $5 will be sent to support Planned Parenthood, the Seattle basketball team announced Thursday.
The Storm, one of the few professional teams owned by women, is planning a “Stand With Planned Parenthood” rally on July 18 along with continuing efforts to aid fund-raising for Planned Parenthood in the Great Northwest and Hawaiian Islands.
The team wanted to “make a meaningful impact on the national health care debate … we’ve had conversations about what was going on in the country, and what we might as individuals might do about it,” said co-owner Dawn Trudeau, according to The New York Times.
“We just made the decision as an ownership group,” Trudeau said, and added that the Storm did not conduct any market research before joining forces with Planned Parenthood.
It remains to be seen whether the WNBA’s slim audience will grow even thinner after its Planned Parenthood announcement.
Trudeau however, didn’t express any concern and said, “We were pretty confident that our fans would respond in a positive way, because we know the kind of people that we have coming to the arena, but we didn’t do any formal research.”
“This marks the first partnership we’ve ever had with a sports franchise … this event and their support will help raise awareness among their fans and sports fans broadly,” Dawn Laguens, executive vice president of the Planned Parenthood Federation of America, told TheNYT.