Thanksgiving

Black Friday’s Cellular Encroachment on Holiday Highlighted by Amazon

While you’ve certainly been reminded several times already today, Thanksgiving is not about getting that killer deal on an oversized television.

Yet, every year we are forced to watch massive retailers such as Amazon, Walmart, and others invade our living rooms and dinner tables in order to hock some made in China electronics at cost-plus-10% “for a limited time only” and “while supplies last”.

Then, tomorrow, we will open up Twitter or Facebook and watch the modern day gladiators bludgeoning each other with purses and umbrellas in the middle of a Best Buy store, surrounded by their equally pathetic peers.

Well, if this doesn’t sound like your cup of tea, (I hope all of you raised your hands here), Amazon has you covered.  In fact, the digital marketplace is counting on you covertly checking your phone for deals from under the Thanksgiving dinner table while your Aunt Sue tells that one story about her 3 cats for the 4th time.

“Better mobile e-commerce sites and easy one-click payment options—as well as earlier deals—are set to confirm the 24 hours starting Thursday evening the biggest online shopping period of the year, according to retail experts. The period is expected to eclipse Cyber Monday, the first Monday after Thanksgiving, and give brick-and-mortar stores new competition for Black Friday.

“Consumers last year spent 19% more online on Black Friday than on Cyber Monday, according to Salesforce.com Inc.’s Commerce Cloud, which analyzes data from 500 million shoppers worldwide across more than 2,750 retail sites. Salesforce expects the pattern to repeat again this year. Over Thanksgiving weekend last year, an estimated 109 million people shopped online, compared with 99 million in stores, according to a National Retail Federation survey.

“More than half of Amazon’s shoppers last Thanksgiving used their phones to access the site, the company said.

 “Amazon is the largest beneficiary by far of the boom in mobile e-commerce starting on Thanksgiving. It has captured about 42 cents of every dollar spent online this year on average, according to market research firm Slice Intelligence, which tracks a panel of more than 5 million U.S. shoppers.”

To those of you who cannot resist the urge to shop ’til you drop instead of spending quality time with your families, we ask that you at least excuse yourself to the washroom before blatantly choosing that new laptop over family time.

 

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