One of the myriad of ways in which the American people can get their point across is through their selective spending, and the message being sent to the NFL is a harsh one.
The National Football League missed a golden opportunity last year to finally get back on the same page as a majority of Americans. The league itself has suffered for decades, thanks to the all-too public lifestyles of their overpaid man-children whose wealth, they believed, afforded them the right to completely disregard modern ethics. In the 21st century alone, NFL players have been reprimanded for a myriad of offenses by the league, including domestic abuse, child abuse, drug abuse, and animal abuse.
The straw that broke the eagle’s wings, so to speak, was the abuse of the National Anthem.
Last season, washed up quarterback Colin Kaepernick, who was solidly in the twilight of his career, needed a way to catch headlines in order to stay relevant. His chosen method of attention-whoring was to protest American police officers by refusing to stand for the National Anthem. Unfortunately, Kaepernick’s hi jinx were successful in landing him on Sportscenter night after night, leading to a nearly league-wide mimicry by lesser known players looking for the exposure.
The NFL refused to comply with the wishes of their audience to punish those who chose to disrespect our nation in this way, and the league has been paying the price every since. Television ratings have fallen abysmally, and now attendance is taking a massive hit as well, causing ticket prices to plummet.
How bad could it be? Tickets for a 49er’s game this week will set you back the same as two soft pretzels at the stadium.
“Thursday night’s Rams-49ers game may be the toughest sell in the history of Levi’s Stadium.
“As of Wednesday, resale tickets were being offered on StubHub for as low as $14 to see the team host the Los Angeles Rams at 7 p.m. That price is just cheaper than buying a pair of $7.50 pretzels through the Levi’s Stadium app and comparable to the price of a beer and a hot dog at the the three-year-old arena. According to the team’s seat licensing map, the cheapest original face value for any seat is $85.
“‘The current get-in price of $17 is the Niners’ cheapest game this season with an average asking price of $88 — also the cheapest of the season. The average ticket price across all remaining home games for them is $179,’ says Ralph Garcia of TicketIQ, who says the team has seen the average list price decline 32 percent since the stadium opened in 2014, according to their internal numbers. “‘This is, however, the 49ers’ cheapest home game since the move to Levi’s. The previous low was Dec. 11, 2016 vs. the Jets.'”
For reference, the cheapest single ticket available for a Wednesday night MLS soccer match in Atlanta last night was $27.
Until the NFL stops putting its profits over its public persona, the league is doomed to financial failure.