Starting in his family’s garage, Steve Jobs along with Steve Wozniak, started Apple Computer. They had a vision, a dream, but most importantly, a strong, firm foundation.
Within four years the business was incorporated and became a publicly traded company. Four years after that, Apple Inc. introduced the world to the MacIntosh Computer. As the company grew, a Board of Directors was formed and Jobs recruited John Sculley from Pepsi-Cola as CEO. He simply asked, “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” Even though Apple was completely Jobs’ brainchild and was built on his vision, John convinced the Board that their idea of status quo was better. A year after presenting the MacIntosh Computer, Steve Jobs was kicked out of his own company.
Over the next 12 years the innovative, groundbreaking corporation became the establishment that Apple itself warned about in their 1984 Super Bowl ad. They continued on but quickly gave up their standing to Microsoft. They bloated their product line to the point it was too big to manage. They lost focus, vision and direction.
In 1997, Apple finally realized what they needed was fresh, bold, revolutionary ideas. They needed to get back to their founding. They needed Jobs.
Steve Jobs returned to Apple and completely reformed the company back to its roots. He cut the product lines down to four and allowed employees to focus on and perfect those products. Apple exploded onto the technical world. It became so incredible that my husband and I have 2 iPhones, 2 iPads, 3 MacBook Pros, 3 iPods and a Mac desktop. Jobs changed our lives. Jobs changed the world.
So what did it take for Apple, an overgrown, struggling company, to become successful again? Returning to its vision, returning to its principles, returning to its founding.
America, we are Apple Inc. We have had a long line of Directors and CEOs who have told us to sit down and shut up, because “we know what we are doing”. Well, we are interviewing for a new CEO right now. Who are we going to choose?
Applicant #1 has been a business owner for over 40 years. He started his business from money given to him by his father. He has on his resume four bankruptcies. He currently has a financial fraud lawsuit in court as well as an employee lawsuit where he is denying the right of his employees to unionize. He has a failed airline, a failed board game, failed casinos and a failed university.
He does have a successful reality TV show where he tells people “You’re Fired,” but since reality TV is anything but reality, that’s not much of a plus. Many have stated they prefer him as CEO because he will negotiate and make deals with the Board of Directors.
Applicant #2 memorized our company’s founding document, the Constitution, when he was 13 years old and traveled Texas reciting it and giving lectures on it. The first Hispanic Solicitor General in Texas, he was also the longest serving. Over his tenure, he argued nine cases in front of the Supreme Court on issues such as preserving life, the 10 Commandments, veterans memorials, and the pledge of allegiance, fighting and winning for the Constitution every time. He also took President George W. Bush, a former employer, to court over Texas’ right to enforce illegal immigration law and won.
In Washington, he has stood up to the Board of Directors and CEO on issues such as health care, the budget and amnesty, fulfilling promises he made to us, the shareholders. He is hated by the Directors.
Applicant #3 made the same promises as applicant #2, but has shown time and again he will reneged on those vows to side with the Directors and CEO over the founder of the company. He’s worked with the Directors on projects and the Directors have unified behind him for CEO. He’s not the worst choice, but there is sufficient evidence he will likely abandon the company’s foundation for the status quo.
There are two more applicants who are very nice men, but they just are not top picks.
America, here are our options. What are we going to do? Do we want applicant #1 who pretends to fire people, or applicant #2 who has proven he does what he says and will fire the IRS along with the Departments of Education, Commerce, Energy, and Housing of Urban Development to narrow down our product line? How about applicant #3 who will do what the Directors want him to do?
Donald Trump says he can manage our government better, in some cases advocating for its growth. We don’t need a manager, or bigger government. We need a leader. Senator Ted Cruz (R-TX) believes we need to cut the government down to size, cut the waste, and cut the fraud.
We can’t make America great again until we get back to what made America great. Before his death, Steve Jobs admitted with today’s government regulations and overreach, he could have never started Apple today.
So, this is it. Are we going to drink Sculley’s sugar water, continue with the status quo, maybe even going deeper into chaos or are we going to go back to Steve Jobs, returning this country to its vision, its principles, and its founding and then change the world?
The choice is ours. I hope we can live with it.
But that’s just my 2 cents.