In a single day, 162,000 people signed the Boycott Target Pledge. As of this writing, the number of signers is over 317,000.
The American Family Association (AFA) initiated the Boycott Target Pledge on April 20th, in response to Target’s statement that customers and employees could use whichever restroom suits their fancy. People could choose based on their “gender identity.” Their statement read, in part:
“[W]e welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity. …Everyone deserves to feel like they belong.”
Target’s statement was made in response to the controversy surrounding North Carolina’s recent bathroom law, which requires that people use the gender-specific public facilities according to their sex listed on their birth certificate.
AFA President Tim Wildmon invited people to “take action” by signing the Boycott Target Pledge:
“The American Family Association is calling for a boycott of Target after the retail giant said it would allow men to use the women’s restrooms and dressing rooms in their stores.
This means a man can simply say he “feels like a woman today” and enter the women’s restroom…even if young girls or women are already in there.
“Target’s policy is exactly how sexual predators get access to their victims. And with Target publicly boasting that men can enter women’s bathrooms, where do you think predators are going to go?
“Clearly, Target’s dangerous new policy poses a danger to wives and daughters. We think many customers will agree. And we think the average Target customer is willing to pledge to boycott Target stores until it makes protecting women and children a priority.”
Many businesses and celebrities reacted to North Carolina’s bathroom bill and Mississippi’s religious liberty bill in similar fashion. It remains to be seen if the Boycott Target Pledge will have any effect on the retail giant’s restroom policy.