A very clever initiative at the Clapham Common tube station in England replaced advertisements with pictures of cats. CATS, the Citizens Advertising Takeover Service, started a Kickstarter campaign to make it possible.
Nearly 700 people pledged over 23,000 GBP to get the project started.
The organizer James Turner explained,
“This isn’t a clever marketing stunt. The people behind it are volunteers. We want to inspire people to think differently about the world and realize they have the power to change it.”
Clapham Common served the Northern Line and in this case, for two weeks the FE-line.