It’s been very interesting seeing the Clinton campaign’s private positions on policy. They’re actually not that different from conservatives in many ways. Conservatives often quip how clueless Obama’s and Hillary’s supporters are, and how young people voted for Obama, because he danced on the Ellen DeGeneres Show. Obama was “cool” and talked about how he smoked weed back in the day and of course he inhaled, because “that was the point,” so it was easy for him to win over the young people.
A look inside one of the Hillary Clinton campaign email chains reveal that they acknowledge that this is how you win over the young people. You’ve got to be “cool,” and win the endorsement of other people that the youth view as “cool.” Then, like sheep, the young people will follow.
The only problem is, Hillary just isn’t cool. And if she’s going to win the youth vote, she’s got to be able to appeal to pop culture in some way. Like how Bill Clinton played his saxophone, or how one of his campaign theme songs was “Don’t Stop” by Fleetwood Mac. As one supporter chimed in on the email chain, “it’s f***ing dumb,” but it’s just the way it is.
The chain starts out with Sarah Bard, the Director of Jewish Outreach for the Clinton campaign.
“See the attached memo from Campaign Manager Robby Mook as we head into March and the early states,” she wrote on February 9 of this year. “The nomination will very likely be won in March, not February, and we believe that Hillary Clinton is well positioned to build a strong – potentially insurmountable – delegate lead next month. Thank you for your support. Hillary needs it now more than ever.”
In response, a Wendy Bronfein offered her advise and criticism:
Reviewed the memo -> And still no mention of driving young people, just high level references to groups like AA [African-Americans], Hispanic & Women.
It’s sad, but I’d also advise she needs a more trivial approach to her an arsenal. BS [Bernie Sanders] has made his campaign/movement symbiotic with a pop culture trend. HRC needs this kind of infusion to pull younger voters. And she may not be the best face of it so maybe it’s trending figures to advocate for her b/c that’s the crap that young people pay attention to. I hate to generalize a generation but by social media nature, they “follow”. So if someone they identify as cool endorses – they will likely fall in line with that candidate.
(Don’t forget Bill had “don’t stop” campaign song, that was a pop culture play and had his Saxophone moments. It’s fucking dumb but being “cool” counts for more than it maybe should).
Wendy Bronfein is the Creative Director for the Live! With Kelly and Michael show.
A Michael Bronfein then responded and wrote to John Podesta about consulting with Wendy: