I’ve been selling products through the internet since 1999, years before everyone was buying and selling online.
Over the past 18 years, my primary marketing tool has been email. Our company both rented and built large email lists to promote our various product lines. In the last few years, we have added Facebook to our online marketing strategy, allowing our business to dial into our targeted audience with even more precision than email.
Though the tools, mediums, trends, and tactics may change, I’ve found that what ultimately leads to conversion has been the same since people began bartering thousands of years ago.
In working with my own marketing department, I have identified the five key tips that help create effective advertising and generate millions of dollars in sales for any product…